World Wide Fund for Nature (WWF)


Zero loss of natural habitats

WWF is working for 30 per cent of all land, seas, and freshwater to become protected areas or community conserved areas run by indigenous peoples and local communities – with a further 20 per cent managed sustainably. WWF also aims to restore 350 million hectares of forest and our most valued rivers.


Zero extinction of species

WWF is striving to halt species extinction caused by human activity, with wildlife populations stable or increasing. To achieve this, WWF needs to end illegal over-exploitation and trade, sustainably use legally taken wildlife and wildlife products, reduce conflicts between people and wildlife, minimize incidental capture, and reduce the threat to wildlife caused by invasive species.


Halve footprint of consumption and production

WWF needs action on many fronts, including 50 per cent of agriculture and aquaculture production to be sustainably managed, and a doubling in sustainably managed fisheries. Food loss and waste must be halved, pollution stopped, and the global footprint of our diets halved. WWF also needs to see a halving of greenhouse gas emissions from 2010 levels.

Background Image © Aaron Gekoski, WWF US

My contributions of last 12 months

Problems WWF deals with

Forests impact us in more ways than we can imagine. Their value cannot be underestimated.

Our worldwide forests on planet earth are threatened due to the expanding agriculture and the increasing demand of cheap wood and paper. However, forests are home to more than half of all species found on land, a rich variety of life that keeps many of our most vital natural systems running – from keeping our climate stable by absorbing carbon dioxide and releasing oxygen, to regulating our water supply and improving its quality. Unfortunately, human impacts have already led to the loss of around 40% of the world’s forests. And we’re losing forests at a rate of 10 million hectares per year. WWF helps to halt deforestation, protect und sustainably manage forests, so we preserve the beauty of our nature. It has never been more urgent.

© Borneo Malaysia (c) Aaron Gekoski WWF US

Increase of populations grows the pressure on agriculture, aquaculture and fishing resources.

By 2030, WWF wants to see 50% of all the area used for agriculture and aquaculture sustainably managed and that number rising as time goes on. Improving the traceability of food and driving the private sector to remove foods which cause deforestation and conversion from their supply chains is an essential step in driving more sustainable practices.

© Messok-Dja National Park (c) Daniel Nelson WWF

Protecting the ocean’s natural treasures.

WWF supports initiatives to secure and restore critical coastal environments like coral reefs and mangroves, as well as protect wildlife like sharks and rays, which play an important role in marine ecosystems. And we’re part of a massive global effort to end plastic pollution, a threat to people and wildlife – focusing on key industries and major cities.

© Jürgen Freund / WW

Some thoughts from Chris, administrator of CardanoCafe.

As a global protector, I visited my first protector-meeting organized by WWF in Augsburg, Germany. I went there together with my dad.
On the one hand, it was great to see there are so many people who support the work of WWF. On the other side, it saddened us to see so many problems are out there which are nearly impossible to solve.
The meeting focused on plastic pollution of Mediterranean Sea, on plastic pollution at the beaches of Croatia, at oil drilling in Alaska and other regions which are covered by permanent ice. WWF also showed us the social problems which arise from walruses escaping to Greenland due to melting ice at North Pole. Because walruses have no or only very little refuge left they are forced to use what they find! In Greenland, this leads to Walruses getting closer to villages where people live in. Some Walruses were even hanging around on the streets which scared people and led them to shoot at them.
WWF showed that many problems are linked to each other and the most important step is to solve the root of the problem! I hope that we can achieve this.

Yours Chris

Founder, Barista and Administrator of CardanoCafe